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A different starting point

Built from the inside out.

Every architectural decision behind Iris is shaped by real use cases and years of experience working under the requirements of heavily regulated industries. We value the work of Motion Designers and Campaign Managers, because we know what's at stake.

The problem

Traditional CRM channels are limited.
Personalized video changes that.

Email, SMS, web, and ads have all been personalized for years. Video, the highest-engagement channel in the stack, never caught up. No platform was built to make it practical for regulated industries. Until now. Iris delivers interactive video that speaks directly to each viewer, and listens back when they respond.

Email Personalized ✓
SMS & Push Personalized ✓
Web & Ads Personalized ✓
Statements & Documents Personalized ✓
Video: highest engagement Still generic

Iris closes the gap, making video respond to individual data the way every other channel already does.

Design fidelity

What you design is exactly
what they see.

Keyframes, text animators, drop shadows, blend modes, every creative decision made in After Effects is captured at export and reproduced at play time with full precision. There is no render farm that reinterprets, compresses, or approximates your work.

The MotionPackage carries the full scene graph: every layer, every animation curve, every timing decision. Your brand's motion identity reaches the viewer exactly as designed, on any device, for any recipient.

Personalized video rendered on desktop and mobile
Interaction design

The video isn't just watched.
It's acted on.

Every Iris video is interactive by design. Calls to action are part of the composition, positioned by the motion designer, timed to the moment of highest engagement, personalized to the viewer's specific situation. Not a button overlaid on a player. A designed element in a designed communication.

When your client clicks, you know. Every interaction is tracked and flows into your campaign analytics. The video stops being a broadcast and becomes a measurable, bidirectional channel. Your audience doesn't just receive: they respond.

Personalized interactive video showing embedded calls to action
Workflow

Motion designers stay
in After Effects.

No new software to learn. No export pipelines to manage. No gap between what you designed and what gets delivered. The Iris plugin lives inside After Effects. Bind data fields to composition properties, preview with realistic test data, and publish with one click.

When the brief changes: update the composition, re-export, re-publish. Your embed code and data integration stay unchanged. The motion designer works the way they already work. Production moves at the speed of creativity, not the speed of the pipeline.

The Iris panels running inside After Effects: data point manager, render compiler, and delivery
Creative platform

After Effects is the limit.
Nothing else.

Most personalized video platforms produce outputs that look like data-filled templates, because that is exactly what they are. Iris is different. Every video is authored in Adobe After Effects, giving designers the full professional toolkit and zero platform restrictions on what they can build.

The full After Effects feature set

3D layers, expressions, effects, masks, blend modes, every AE capability is available to the designer. No platform restrictions, no template ceilings. Complex motion that no web-based template tool can match.

Personalized narration and captions

TTS narration speaks the viewer's data aloud: their name, their numbers, their specific situation. Synchronized captions update in real time. The voice and the text match the person watching.

Iterate at design speed

Update the composition, re-export, re-publish. No versioning pipeline, no developer involvement. Changes go live at the speed of creativity, and your data integration never changes.

Global reach

Whatever a browser speaks,
Iris speaks too.

Did you know? The few personalized video services that render in the browser cannot access languages or regions other than Western ones, so it's either that or using expensive render farms to generate millions of mp4 files, a practice that risks exposing or leaking clients' data.

Iris renders directly in the viewer's browser, just like a website. It naturally supports Arabic, Hebrew, Devanagari, Japanese, or Korean, among others. A financial services client in the UAE, India, or Japan can be reached using the same platform and workflow, with no additional configuration.

A narrator recording voice-over, captioned in English, Chinese, Arabic and Hindi
Getting started

From brief to first video:
two to three weeks.

The timeline for a first deployment depends almost entirely on the creative work: how long it takes to build a template that reflects your brand and covers the use case you want to start with. The technical integration is typically the smallest part.

1
Days 1–3
Define the use case and data schema

Decide which customer touchpoint you want to start with: renewal notice, onboarding, policy statement, claims guidance. Define the data fields and confirm your system can supply them.

2
Week 1–2
Build and publish the template

A motion designer builds the video template in After Effects, binds the data fields using the Iris plugin, and publishes to the CDN as a draft. Your team reviews it with realistic test data before anything goes live.

One-click export and publish · sandbox preview with test cases
3
Week 2
Developer integration

Your developer adds the embed to the relevant page and connects your data source. For a portal integration this is typically a few hours. For an outbound campaign it includes a script to generate personalized links from your customer list.

Two HTML additions to the target page · no SDK or library required
4
Week 2–3
Review and promote to production

The package moves from draft through a review stage to production via the Iris Delivery panel. Every stage transition is recorded in an append-only audit log. Nothing reaches a production URL until it has been deliberately promoted there.

DRAFT → DEMO → PROD · explicit, recorded promotion
5
Ongoing
Campaign live. Analytics running.

Videos play for customers. Analytics capture plays, completions, and interactions in real time, no customer data included. When the template needs updating, the motion designer makes changes in After Effects and re-publishes. Your integration code stays the same.

Ready to see it with
your use case?

We work with a small number of organizations at a time, selected for fit, not volume. If the problem is familiar, let's talk about what a first deployment would look like for your team.

Get in touch Request a demo